Web Copy Case Study
Career Coaching with Shell
Shell Mendelson brings a mountain of value to her coaching clients, including a master’s degree, specialized training, and 30 years of experience.
Challenge: Being ignored online
She was having trouble connecting with her ideal prospects because of a confusing message and outdated website.
Solution: Brand messaging + web copy revision
After an extensive brand messaging process, a website overhaul resulted in 11 discovery calls in the first 2 weeks (more than she’d ever received in a 3-month period).